If you say a dumb sketch, will others pay attention?

Images and text keep sliding into each other.

conversation is an engine

Engineers aren’t the only ones who love to correct you

I’ve been repeating myself recently to different people and groups within my client’s shop.

I’ve been saying aloud the oral version of a dumb sketch. I’ve been telling and retelling the story of how I thought one thing but then in conversation with different experts, came to see what I thought was really not so at all, but something different. I know this is terribly abstract and I apologize: We’re working on a new proprietary idea at the moment, so I cannot be too specific.

I thought X was like Y. But it turns out that X is very like Z. And when I tell that story—of trying and failing and trying—my listeners get it. They learn something. They jump to Z and each gets pretty excited about Z—they had not seen Z before. But now that Z is named…

View original post 182 more words

About kirkistan

Kirk Livingston is a copywriter in St. Paul.

View all posts by kirkistan →